Monday, July 29, 2013

Dutch Radboud University Demands The Right To Publish Research On Hacking Security Codes Of Luxury Cars

Scientific researchers Baris Ege and Roel Verdult are two researchers at the Radboud University in Nijmegen, the Netherlands. Together with Flavio D. Garcia, a colleague  at the University of Birmingham, they conducted research on how secret codes of luxury cars can be hacked.

In their article “Dismantling Megamos Crypto”, they describe in detail how the security method Megamos Crypto can be hacked. Megamos Crypto is used in luxury brands such as Volkswagen, Bugatti and Bentley.

The research was slated to be published and presented in August 2013 at the USENIX security symposium in Washington. The Volkswagen Group requested that the researchers would publish their article without describing the exact code. The three scientists refused “out of principle” claiming that the general public has a right to know about security holes and flaws in car security systems.

The Volkswagen Group went to court, arguing that publication of the article would “facilitate” gangs specializing in luxury car theft. The judge agreed and issued an injunction, stating that the article could lead to theft of millions of cars such as Porsches, Audis, and Lamborghinis.

The Radboud University expressed its disappointment since “the injunction does not comply with freedom of academic publishing”. The university also pointed out that to steal a car, cracking the security code is not enough. “Our researchers found out how the immobilizer can be turned off. However, the thief must also get into the car to disengage the car alarm.”


The universities will fight for their right to publish in court at a later date.

Tuesday, July 16, 2013

JK Rowling’s Secret Crime Novel – Clever Marketing to Boost Sales

Robert Galbraith penned a 450-page crime novel The Cuckoo’s Calling.

In the tradition of PD James and Ruth Rendell, it features sleuth Cormoran Strike, a damaged war veteran turned private detective, to investigate the death of a troubled model who falls to her death from Mayfair balcony.

The book was released in April 2013 and got positive reviews, but low sales of 1,500 copies. In July 2013, an untraceable Tweeter Jude Calligari exposed Galbraith as JK Rowling.

The result?

  • Within hours, the crime novel went up more than 5,000 places to top Amazon's sales list.
  • The "Movers and Shakers" section of Amazon reported that book sales went up by more than 507,000%. 
  • It outperforms by far the first post-Potter book (The Casual Vacancy) that Rowling wrote.
  • Excellent preparation for the release of the next Cormoran Strike book by Robert Galbraith in 2014. 


Rowling claims in an interview with The Sunday Times: ‘I had hoped to keep this a secret a little longer because being Robert Galbraith has been such a liberating experience. It has been wonderful to publish without any hype or expectation and pure pleasure to get feed-back under a different name.’

Nicely put, but I am not buying it. How I see it, once sales were not as expected, the tweetleak was a convenient way to create a (social) media storm and boost sales. This clever marketing ploy worked like magic. Chapeau!