The Secret Sauce for Working from Home Successfully

No matter if you are a freelancer or a remote worker - there are some steps you have to take to be productive!

1. Be Connected

You need a computer (desktop and/or laptop) with a fast Internet connection. You also need a smartphone to be able to receive and sent text messages and to get alerts. Make sure you have a professional background when you are skyping. (Hint: a bookcase is always appropriate)

2. Create a Pleasant Environment

Make sure you have a quiet and pleasant environment for working. The less distractions, the better you can focus on the job to be done. Sounds, smells and objects create the optimal atmosphere for you to be productive. If you are more productive without music, make sure you have peace and quiet. If you are a fan of feng sui, organize your workspace accordingly.

3. Stick To Your Schedule

Being boss of your own time also means that you have to set your own schedule and time manage yourself. Plan your day ahead, including your activities, deadlines and breaks. As a remote worker, you need to work as if you were in-house.

4. Your Home Office

Your home office is a place of work, so you need to stock it with office equipment (printer, copier) and office supplies (toners, cartridges, paper, pens, paperclips, notepads, envelopes, stamps, etc.). Don’t forget coffee and mineral water!

5. Dress for Success

Even when working from home, dress for success. You can dress casually, but make the effort that your outfit will not be embarrassing when a business acquaintance will visit you unannounced or your boss contacts you via Skype. It will make you feel more business-like and in control.

6. The Human Factor

It is important that freelancers and remote workers meet their clients and coworkers once in a while. Although a lot can be done remotely and in the cloud, there is still no alternative for making a personal (face-to-face) connection.

6. Be Your Own Manager/Boss

To be truly effective and successful, you need to be your own manger and boss yourself around. This might sound funny, but it’s the secret ingredient for success. If you are not tough with yourself, you will be distracted; only do fun stuff and basically waste time. Needless to say, you will pay for that down the road.

7. Keep in Shape
Being glued to your computer screen comes with a price. For many reasons, it’s important that you keep your health (and posture). Allocate time to do sports – walking the dog, working out in a fitness center, running or swimming…whatever fits your lifestyle! Remember: the Romans made a valid point with their “mens sana in corpore sano”!

Do you have more tips and tricks for freelancers and remote workers? Please share them!

Ten Tips for Freelancers and SMEs/SMBs

1. Avoid being on the Road (too much)

As we all know, we spent too much time on the road. All these hours cannot be billed. Try to communicate as much as possible by email, phone and Skype. Try to schedule meetings in the same region on the same day. Check out the best way to travel: car, public transport or (my favorite) a combination. It’s best to schedule meetings outside of rush hour. It saves both of you time.

2. Cold Calls are Tricky

Cold calls as a tool for drumming up business is tricky. It is time-consuming and should therefore well-prepared. For many SMEs/SMBs, cold calling is not the way to go. WOM (word-of mouth) is far more effective and cost-effective.

3. Keep Communicating

Keeping in touch with your customers is the key to your success as a freelancer of SME/SMB. There are many ways to keep in touch: newsletters, emails with special offers, and social media. Make sure to call them once in a while to ask if everything is fine. Make sure to send out season’s greetings and personal congratulations (e.g., birth of a child). Use your business page on Pinterest, Facebook, and LinkedIn, as well as your Twitter account to inform update, and spread positive messages. Don’t underestimate the power of your corporate blog – you can position your business perfectly that way.

4. Presentations Should Rock

Presentations are still expected. But (potential) customers are sharp, so make sure your presentation is short and to the point. Keep your power point presentations short and avoid cutesy graphics/animation. Make sure there is a call to action on the last slide. It is a good strategy to send them the presentation in PDF later on by email.

5. Respect the Uniqueness of Your Prospect

Each prospect is unique and wants to be recognizes as such. You need to know what makes your potential (and existing!) customer tick. What are the pain points they are facing? What is their history with similar companies/offerings like yours? Doing successful and long-term business is based on trust. You will never be able to make all your customers happy all of the time. Be gracious, and when it does not work out, make sure your prospect or customer never looses face.

6. Make Sure You Both Have the Same Agenda

A lot of bad feelings between supplier and customer results from the simple fact that they are not “on the same page”. The prospect or customer believes that it will get A, while the supplier is convinced that the prospect or customer wants B. The best way to avoid this kind of Mexican stand-off is to send points of understanding combined with action items after each meeting.

7. References and Recommendations

References and recommendations are important. However, it is not always possible to supply them, especially if you provided services for the military, homeland security or other companies that required the freelancer or supplier to sign an NDA or confidentiality agreement. LinkedIn offers a great way to circumvent this issue as long as there are enough recommendations on the freelancer’s/supplier’s profile. A blog is also a good way to position yourself as a though leader without infringing on any agreements.

8. You Cannot Win Them All

Rejection is part of our professional lives. Job seekers are rejected for jobs they really want, and freelancers and suppliers sometimes loose out on juicy contracts. Proposals can be rejected for many reasons: the price is too high, they got a better offer, they had to hire a freelancer/company due to internal politics, the job/work is canceled or frozen, or there just is not any personal chemistry. The best way to handle this kind of rejection is to be gracious, leave communication channels open, and realize that you cannot win them all.

9. Know Your Target Market

Your product or service might be great, but it would not fit all customers. It is important to know your market. Who needs our products/services? What pain points do you address and how much are your (potential) customers willing to pay for it? Communicate with your (potential) customer to identify their existing as well as future needs.

10. Build a Relationship

Your attitude, skills, and aptitude determine if a customer wants to do business with you. Be generous with (free) advice and think with (and not for) your customer. Once you are seen as a partner, and not a mere supplier, you will have a mutual beneficial relationship that could span years. Nothing is forever, especially in this economy, so nurture good relationships. Even is a customer has to drop you, his or her recommendation and goodwill is worth its weight in gold.