QR codes can be linked to a company’s website, a YouTube video, a photo or any other hyperlink.
Marketers quickly saw the possibilities of the QR code and started using them for all kinds of B2C campaigns. A QR code is easy to create as an image. It can be printed on business cards, folders, flyers, products, and yes, even cookies.
The German company Qkies offers its consumers the ability to bake cookies with edible QR-codes. The company allows its customers to put their own personalized code on top of the cookies. One package consists of dough and 10 edible QR codes. (Yes, the buyer must bake the cookies first). On the website of Qkies, the “baker” can choose to which website the QR code should point to.