Pinterest has been hailed as the latest must-have social network for companies, firms and freelancers. Mashable, the Huffington Post and TechCrunch all predicted a bright future for Pinterest. According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other social media site before.
Pinterest is a virtual pinboard, not unlike pinning stuff (photos, recipes, business cards and the like) in your cubicle at work or on your fridge at home. Pinterest allow for digitally organizing and sharing images and links on themed pinboards. Users can also share their pins on Facebook and Twitter.
As with LinkedIn and Facebook, users can create a branded Pinterest page to promote their business, expertise, brands, events or any other info. This could support their corporate brand or service offering.
Pinterest could therefore be relevant for marketing strategy, since it serves as a clever addition to the existing social media mix. As with other social media, it also allows for monitoring competitors’ activities, brands and IP.
Will Pinterest become the next Facebook or Twitter? I don’t know, but it worth monitoring! Since Pinterest is free to use, there is no harm in trying it out. In the mean time: happy pinning!
(Image courtesy of TechCrunch)
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