PressDoc takes a different approach and focuses on
individuals and organizations that already have a media contact list and do not
want to bother with writing a standard press release. Instead, they can send a
link to those contacts pointing them to a webpage with images and videos on the
PressDoc platform that also provides statistics.
PressDoc is aimed at startups that do not want to spend
money on established press release distributors such as PRNewswire (which also
distributes social or multi-media press releases). The average amount of press releases on
PressDoc is around 150 per month.
Is PressDoc a main contender or a niche player? You decide!
- Amsterdam-based PressDoc is very Euro-centric with payment in Euros. Its main customers are based in Europe, which is a problem when penetrating the US market, let alone other foreign markets such as Latin America, Russia and the Far East.
- PressDoc offers do-it-yourself services like hosted multiple online press rooms where you can use your own domain and provide a place to store bookmark links to collect articles about your brand. This requires a certain level of knowledge how investment in time from the user.
- PressDoc offer the Social Media Release (SMR or SMNR) press release template / format that was originally authored by Todd Defren of Boston-based SHIFT Communications. This template is also offered by PressDoc competitors such as RealWire.
- PressDoc offers no apparent options to distribute a release or SEO-enable it, which is the main reason why PRNewswire et al remains the main choice.
- According to users, PressDoc doesn't distribute press releases for them, but makes it easier to leverage existing online presence for PR purposes. In many cases, a wire service might still be the way to go.
How I see it, PressDoc is competing in
a market niche dominated by Prezly.
Do you agree? Please share your input!
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