As always, search engine Google commemorated the event with a doodle. It depicts the popular winter sports such as skiing, ice hockey, curling, bobsleigh, and ice skating and snowboarding.
Under the doodle, Google cited part of section 6 of the Olympic handbook:
"The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play."
However, this time the doodle also made a political statement. The doodle incorporates the rainbow colors to promote the rights of lesbians, gays, bisexuals and transgenders (LGBT).
Google is making a brave statement – Russia is known for its anti-gay stance. In June 2013, Vladimir Putin passed a law stigmatizing gay people and banning "propaganda of non-traditional sexual relations." It is part of Putin’s efforts to promote traditional Russian ideals and values. Russia believes that Western liberties will corrupt Russia’s youth.
UN Secretary General Ban Ki-moon condemned discrimination against homosexuals during a speech to the International Olympic Committee. He said that “many professional athletes, gay and straight, are speaking out against prejudice.”
Official sponsors such as Coca-Cola, Visa, Samsung, McDonald’s, Procter & Gamble, Omega, General Electric and Dow Chemical preferred to remain silent on the issue.