Tuesday, April 22, 2014

Philips Delares War on Product Piracy

Philips wants to protect users against counterfeit lighting products. The company developed an easy way for users to check if a Xenon product is the real deal.

Each Philips Xenon package features an authenticity seal (Certificate of Authenticity or COA). It’s an effective way to protect the brand and customers against piracy.

Furthermore, each product package also features a QR Code. Once this code it scanned by a smartphone, it displays a security code which grants access to www.philips.com/original. The user can then access that code to find out the origin of that Xenon product.

This security feature was necessary since a growing number of counterfeit Xenon products flooded the market. This supply is triggered by numerous online and offline shops. These counterfeit products are inferior and pose a serious risk.

Please, avoid cheaper knock-offs and go for the real article! It’s not only the ethical thing to do – there's also the legal matter of liability and insurance.

Be smart, go for the real McCoy!

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