Thursday, January 26, 2012

La Redoute’s Advertisement Faux Pas

La Redoute is a popular French clothing company. On its website, is published a nice advertisement for its line of children's clothes. The image shows four cute kids in colorful beachwear. The photographer also captured a man in the background not wearing one stitch of clothes.

The photo was displayed on the website for almost a whole day before the company realized the faux pas and removed it. By then however, it had gone viral.

The company turned to social media to do damage control.

"La Redoute apologizes for the photograph published on its site and is taking steps to remove it," a company representative tweeted.

On Facebook the company posted: "We will strengthen the validation process of all brand communications for this cannot happen again in the future." Over 1,000 users commented; quite a lot were amused.

Some cynics wondered if it was all a well-planned and executed PR stunt. One of them saw it as: "A marketing coup by La Redoute's web team ahead of winter sales."

Although it would definitely be a good marketing ploy, it is highly unlikely it was done on purpose. In its official statement to press, a spokesperson of La Redoute stated: "An internal inquiry has been opened to determine how the error happened."

Following this debacle, the following was tweeted: "Oh and La Redoute also appears to sell a t-shirt that spells holiday as "holyday"…Zut!

It might not have been fun for La Redoute, it’s even worse for the skinny-dipping man. For now his identity remains a mystery. Hopefully it stays that way.

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