What did Dutch People Google in 2013?

For marketers and advertisers, it’s always important to know what your target audience is interested in. Data from search engines are particular valuable.

If your target audience is located in the Netherlands, the following might be of interest. Google Netherlands has just released its “Zeitgeist” report – an overview of the most popular search terms.

Summary

'Facebook' was the most googled term – in combination with a name

The most popular search was “:How?” in the context of “how long pregnant?” Also “How does blood doping work?” and “How does sewerage work?” scored high.

As for sports, “Ajax” was the most popular soccer club and googled on internet, and “Rafael van der Vaart” was the most googled, as was his celebrity-girlfriend “Sabia Bouhlarouz”. Fast and Furious star Paul Walker was also googled a lot after he got killed in a speeding accident.

Funny enough, one of the most popular search term is becoming “cenosillicaphobia” aka “fear of an empty glass, particularly an empty beer glass”.

“Black Peter” was the most googled image on Google, due to the character’s perceived racism. It scored higher than the Dutch king Willem-Alexander, who in turn scored higher than image searches for “bbq”, “big smooch” and “tick”. Go figure!

Based on googled terms. The Dutch just love to celebrate the Queen’s Birthday, which could be related to the coronation of the new king.

As for entertainment, the Dutch love to go to the “Efteling” for a daytrip and to IKEA for shopping (or eating).

“Albert Heijn” is the most googled supermarket, as is “Aldi”. ‘BMW” is the most googled car.

Most Googled in 2013

1.Facebook
2. Marktplaats (Market place – an online shopping portal))
3. YouTube
4. Hotmail
5. Google
6. Buienradar (Shower radar – a weather website))
7. Telegraaf (Telegraph – a newspaper)
8. ING (International Netherlands Group - a major bank)
9. NU.nl (now – an online magazine)
10. Rabobank

Trending in 2013

1. Paul Walker
2. Koningslied (The King’s Song, composed for the coronation of Willem-Alexander)
3. Outlook
4. GTA5 (Grand Theft Auto V – a video game)
5. Netflix
6. iOS7
7. Cenosillicaphobia (see above)
8. Queen’s Birthday 2013 (see above)
9. iPhone 5s
10. Carnaval 2013

Most Popular Google Searches for People

1. Paul Walker
2. Sabia Boulahrouz
3. Anouk
4. Zwarte Piet (Black Peter)
5. Nelson Mandela
6. Cory Monteith
7. Badr Hari
8. Gaby Hingst
9. Freek Vonk
10. Kate Middleton

Trending Images

1. Zwarte Piet (Black Peter)
2. Willem Alexander (current Dutch king)
3. Valentijnsdag (Valentine’s Day)
4. 2013
5. Gefeliciteerd (Congratulations)
6. Bbq
7. Vraagteken (Question mark)
8. Dikke Kus (big smooch)
9. Roos (Rose)
10. Teek(Tick)

Entertainment

TV Programs 

1. Under The Dome
2. Penoza
3. Cheat On Me
4. Divorce
5. Hollywood Heights
6. Everybody Dance Now
7. Danni Lowinski
8. X Factor
9. Achter Gesloten Deuren (Behind closed doors)
10. Geordie Shore

Films

 
1. Django Unchained
2. Verliefd Op Ibiza (In love on Ibiza, Spain)
3. Life Of Pi
4. The Great Gatsby
5. The Conjuring
6. Argo
7. After Earth
8. Man Of Steel
9. The Impossible
10. Oblivion Politics

Dutch Politicians

1. Mark Rutte
2. Frans Timmermans
3. Jet Bussemaker
4. Jeroen Dijsselbloem
5. Jeanine Hennis-Plasschaert
6. Fred Teeven
7. Sander Dekker
8. Edith Schippers
9. Lodewijk Asscher
10. Henk Kamp

International Political Leaders

1. Obama
2. Cameron
3. Kerry
4. Putin
5. Berlusconi
6. Harper
7. Merkel
8. Assad
9. Hollande
10. Mansour

Dutch Political Parties

1. SP
2. PvdA
3. VVD
4. CDA
5. PVV
6. D66
7. SGP
8. GroenLinks
9. 50plus
10. ChristenUnie

Dutch Royalty

1. Koningslied
2. Koninginnedag 2013
3. Prinsjesdag 2013
4. Troonswisseling / inhuldiging Willem-Alexander / Kroning
5. Koningsspelen
6. Koningsdag
7. Abdication
8. Troonrede 2013
9. Royal baby
10. Funeral Friso

Royalty

1. Kate Middleton
2. Willem-Alexander
3. Amalia
4. Beatrix
5. Prince Friso
6. Queen Maxima
7. KingAlbert
8. Prince Phiilip
9. Prince Bernhard Junior
10. Princess Alexia

Knowledge

How Does It Work?

1. Hoe Werkt Tinder (How does Tinder work)
2. Hoe Werkt Netflix (How does Netflix work)
3. Hoe Werkt Snapchat (How does Snapchat work)
4. Hoe Werkt Path (How does Path work)
5. Hoe Werkt Riolering (How does sewerage work)
6. Hoe Werkt Wetransfer (How does wet transfer work)
7. Hoe Werkt Bloeddoping( How does blood doping work)
8. Hoe Werkt Minecraft (How does Minecraft work)
9. Hoe Werkt Passbook (How does Passbook work)
10. Hoe Werkt Prezi (How does Prezi work)

How?

1. Hoe Lang Zwanger (How long pregnant)
2. Hoe Werkt Paypal (how does Paypal work)
3. Hoe Werkt Twitter (how does Twitter work)
4. Hoe Werkt Facebook (how does Facebook work)
5. Hoe Werkt Skype (how does Skype work)
6. Hoe Schrijf Je (How do you write)
7. Hoe Lang WW (Hoe long is unemployment)
8. Hoe Werkt Whatsapp (How does Whatsupp work)
9. Hoe Werkt Dropbox (How does Dropbox work)
10. Hoe Werkt Spotify (How does Spotify work)

Technology

Trending new technology

1. Outlook
2. Netfilx
3. iOS7
4. iPhone 5s / 5c
5. Samsung galaxy s4
6. Huawei
7. Path
8. Windows 8.1
9. Tinder
10. BitcoinVoetbal (Bitcoin soccer)

Top-10 Dutch Soccer Clubs

1. Ajax
2. Feyenoord
3. PSV
4. AZ
5. Vitesse
6. FC Twente
7. NEC
8. FC Utrecht
9. FC Groningen
10. PEC Zwolle

Soccer Players 

1. Rafael van der Vaart
2. Wesley Sneijder
3. Arjen Robben
4. Robin van Persie
5. Daley Blind
6. Memphis Depay
7. Leroy Fer
8. Gregory van der Wiel
9. Kevin Strootman
10. Dirk Kuyt

Events

Dutch Celebrations 

1. Koninginnedag (Queen’s Birthday)
2. Carnaval
3. Pasen (Eastern)
4. Herfstvakantie (Autumn Vacation)
5. Vaderdag (Father’s Day)
6. Pinksterdag (Whitsunday)
7. Moederdag (Mother’s Day)
8. Hemelvaart (Ascention Day)
9. Ramadan
10. Goede Vrijdag (Good Friday)

Music Festivals and Concerts 

1. Songfestival
2. Pinkpop
3. Toppers
4. Tomorrowland
5. Junior Songfestival
6. Beyonce Ziggo Dome
7. Defqon
8. Zwarte Cross
9. Lowlands
10. Parkpop

Theme Parks

1. Efteling
2. Walibi
3. Duinrell
4. Disneyland Parijs
5. Dolfinarium
6. Toverland
7. Madurodam
8. Plopsaland
9. Drievliet
10. Ponypark Slagharen

Brands

Newspaper

1. Telegraaf
2. AD
3. Volkskrant
4. NRC
5. De Gelderlander
6. Brabants Dagblad
7. BN de Stem
8. Trouw
9. De Limburger
10. Leeuwarder Courant

Retailers

1. IKEA
2. Mediamarkt
3. H&M
4. Hema
5. Bijenkorf
6. Kruidvat
7. Gamma
8. Blokker
9. Praxis
10. AH

Cars

1. BMW
2. Ford
3. Audi
4. Opel
5. Volvo
6. Peugeot
7. Renault
8. Volkswagen
9. Toyota
10. Fiat

Supermarkets

 
1. Albert Heijn
2. Lidl
3. Jumbo
4. C1000
5. Aldi
6. Hoogvliet
7. Coop
8. Dekamarkt
9. Dirk van den Broek
10. Spar

Dating Sites

1. Badoo
2. Relatieplanet
3. Lexa
4. Pepper
5. AdultMatch
6. Tinder
7. Relatie.nl
8. Homodate
9. Singles Eindhoven
10. Second Love