Monday, August 20, 2012

Promoted Posts on Facebook

Facebook allows you to promote your posts. To choose the best option for your business page, it’s important to understand how it works.

1. Understanding EdgeRank
EdgeRank was a term that Facebook used in the past. Nowadays, the company does not have a product or system called EdgeRank.
The Facebook news feed algorithm takes many factors into account when determining what to show.
These factors include:
1. How often do two people interact
2. How many people have liked a post
3. How many people commented on a post
4. How many people shared a certain story
5. What type of content is being shown
According to Facebook, posts are often seen by as little as 16% of fans. 

2. How your post can be seen by more people
It is smart to plan, create, and post Facebook posts that lots of people will like, comment on, and share. This will save you the trouble of buying Promoted Posts.

3. Using Promoted Posts
Promoted Posts allows business page administrators to reach more people (and potential customers) on Facebook. Many small and local businesses use Promoted Posts since it is easier to create quality content. It saves them the trouble of dealing with the complexities of a Facebook ad campaign.
Once a page administrator clicks on the Promote button underneath a post, a drop-down menu will show an estimation of reach based on monetary increments of $5. 

4. Measuring posts that get the most traction
Facebook offers a tool to learn which of your posts resonate most with your target audience – it’s called Page Insights. It allows you to find out if posts that include a photo or a question are more effective. Once you promote a post, you can click on the Promote button again to see how many actions, such as page post likes, page likes, or link shares were a result of the promotion.

5. Best practices for choosing posts to promote
Page administrators can also use Insights to check which posts are getting the most engagement. This enables them to optimize posts.
Some ideas of optimizing posts include using photos, videos of new products, special offers, special events (such as specials or upcoming in-store promotions), news, and surveys (targeted questions to get feedback).

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